In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers.
Today, we interview director of technology, Ivan Mayes, to get his take on where the industry is going with its constantly evolving innovations.
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
It’s ok to not be ok. This is an adage that has become something of a silent anthem in recent years, as more of us start to realise we’re “not the only ones struggling.” In the creative industries particularly, which tends to...
Posted by: Benjamin Hiorns
Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....
Posted by: Creativepool Editorial
Sterling Agency February 5th, 2019, in the afternoon
PLEASE remember that technology is just the medium, NOT the message. Technologists trying to influence creatives are no different to the accounts department trying to influence ideas. Remember when the media buyers were the nerds of advertising and the creatives were the stars? AdTech is the revenge of the nerds.The medium is NOT the message, despite McLuhan's prediction. Please always remember that no matter how clever the targeting, if the message isn't compelling, it's all just a waste of time.