VCCP – Cadbury Twirl
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life’s most unanswered questions. Set against the hustle and bustle of a busy
