ad: Annual 2026 Shortlist Announced Soon

Ads of the Week: Owen Wilson speaks Oreo, Roger Federer masters pasta and other stories

Creativepool Editorial

Published 11/01/2018

Buzzman – Oreo

“Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring cross-media campaign with a touch of humour and self-derision embodied by actor Owen Wilson and created by Buzzman. With the French touch and second degree, the new brand’s signature is staged by two TV ads featuring a confident Owen Wilson promoting the iconic cookie with a strong American

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

Report

Rick January 23rd, 2018, in the afternoon

Samsung, very nice spot!!

Apple used to create great spots too, but then Steve Jobs died and Lee Clow retired.

Oh well, nothing is forever.

Well done Cheil.

More Leaders

Leaders

What Founders Lose By Not Building Brand

Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...

Posted by: Lysle Wickersham

Leaders

The Best Children’s Book Illustrations: Styles, Examples, and Top Illustrators

If you want to understand what makes children’s book illustrations endure, you have to start by taking the form seriously. Too much lazy commentary still talks about children’s illustration as though it sits somewhere below...

Posted by: Michael Tomes

Leaders

Famous Designers and Influential Design Leaders Who Shaped the Industry

Design doesn’t really move forward in neat, predictable steps. It tends to shift because a handful of people decide to challenge what everyone else accepts as normal. The most influential designers (whether they’re famous graphic...

Posted by: Benjamin Hiorns