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Creativepool Editorial

Published 21/09/2017

BBC Creative – The Apprentice

With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a brand new group of super-ego’s crumble in the presence of Lord Sugar is what audiences love about The Apprentice, and BBC Creative used this for the inspiration behind their ambitious and decidedly gaudy trailer. The Apprentice returns to BBC One in October.

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