J. Walter Thompson – Nespresso
Nespresso has released its latest integrated brand campaign created by J. Walter Thompson Worldwide. The global campaign (launching in 50 markets globally) shares real-life personal stories of the farmers behind the exceptional coffees Nespresso is known for. By Nespresso creating a Community Mill with the local cooperative in Columbia the farmers can now bring their coffee beans to be processed Nespresso – meaning there is much less wastage for the farmers, leading to them working fewer hours and making more money. The campaign tells
