ad: Annual 2026 Shortlist Announced Soon
*

Ads of the Week: Adorable Christmas snot, 35 years of Blade Runner, CoppaFeel and other stories




Published

McCann Manchester – Smyths

McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot, the Toy No-one Wanted,” is based around a charming 60 second TV commercial and backed up by an integrated campaign that spans TV, radio, online, social media, PR and in-store The work builds on the success of last year’s highly successful campaign, “If I Were A Toy,” which proudly showcased

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

What Founders Lose By Not Building Brand

Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...

Posted by: Lysle Wickersham
ad: Annual 2026 Shortlist Announced Soon
ad:
ad: Hire Talent
ad: Hire Agencies