BBH London – Burger King UK
Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint at the end of 2017, and subsequently saw a new management team put in place in chief executive Alasdair Murdoch and marketing director Katie Evans. Murdoch and Evans approached BBH London earlier this year to handle the account. Burger King’s global ad agency of record is fellow WPP agency
