krow Communications – Sky Vegas
Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen. The agency’s first task is to create a campaign, breaking in February, to bring the Sky Vegas brand to life and establish the online casino as the leader in a competitive category by emphasising its “experts in the unexpected” positioning. krow’s initial work, which will launch an ongoing creative
