Fold7 – Carlsberg
Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created the “The Danish Way” campaign, starring Hollywood actor Mads Mikkelsen, which launched in April and took the beer brand back to its heritage by positioning it as an icon of Danish life. In September this was developed to run across Western Europe and Russia. As of next year, it will become
