One almost can't imagine a Patagonia fleeced young fella without a moustache to compliment his nomcore styling these days. In fact, stop and take a quick look around your studio or the tube, or wherever you may be right now. How many boys-to-men are sporting whiskers? The message is clear - furry lips are cool again.
Not only does the moustache remind us of 'the good old days' when commuters rode penny farthings instead of Bradley Wiggins' training bikes, but its just plain funny. Not many things can match a moustache that's grown beyond the realms of the face taking a twiddly or bushy life of its own.
Humour continues to be a powerful driver that brands can use in attracting consumers. Thus, including a moustache in their packaging is a surefire way for them to do so.
One would be entirely justified to feel that their liberal application to branded packaging is slightly overkill, but we can't help but love them. And so we dare you to look through the packaging gallery below without cracking a smile.
Alexandra Schott July 10th, 2014, in the afternoon
What a coincidence, I was bouncing some ideas around for a new product last night..... Bacon Flavoured Moustache Grease.... Thoughts? I think i've hit the jackpot.