Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission.
1. Tell a story
Everyone loves a good story. The best way to remember an idea is through the feelings it evoked. Give your entry a beginning, middle, and end, and take the jury on the journey.
2. Be Honest
The judges know that not every brief is easy and want to hear about the process behind the final execution. Elevate your creative idea with humility and empathy.
3. Idea is King…
Make sure the idea behind your campaign or project is clear to the judges. Let them see how you came up with the final solution. Judges are your peers, they know the challenges you face as they have probably already been there!
4. ...But you gotta choose the right one!
It can be hard to make your work fit into one category. Look at the previous winners and shortlisted entries for reference, then read the entry criteria under each section with care. If you feel a project spans over two categories, entering in both will give you a better chance of success.
5. Amplify Your Results
Judges value effectiveness. Did your work achieve what it set out to do in the brief? Make sure to maximize the results your project gained for the client.
6. Get Evidence
Back up your entry with evidence and quotes from people in your project, and use client testimonials if you can. They carry enormous value.
7. Opinions Matter
Be sure to consult your wider internal team, a friend or colleague when writing your award entries to get them to take a look over what you are thinking of submitting. Another set of eyes to grasp the details of your project can make a huge difference.
8. Streamline Your Entry
Pay attention to the word count. Judges will have to read countless entries. Use concise copy to summarise why you deserve to win.
9. Gather the Right Assets
Gather the best supporting materials to make sure your work stands out. Not everyone can spend time and money on a case study video. If you don't then make sure that your content is visually slick and adds to the story.
10. You Can Only Win If You Enter
The Creativepool Annual is the most inclusive, fair, and useful creative award on the planet. We work hard at ensuring that all entrants get value from taking part, including feedback from the judges and giving large and small companies an equal chance at winning.
Download the entry pack and upload your work here.
Final Submissions Close - 26th May
