The Digital Impact Awards winners were announced on 21 October at the Brewery where Creativepool was awarded Highly Commended within the Social Media category for Best Community Development. Our achievement at the awards recognises Creativepool’s support in both digital communications and the creative community. Entries were judged by a panel of industry experts, who determined the most outstanding projects in each category. The process explored the most effective and creative campaigns among the 121 shortlisted projects, resulting in 30 gold awards, 26 silvers, and 29 bronzes.
Creativepool was awarded Highly Commended, Social Media: Best Community Development
The Digital Impact Awards, launched by Communicate magazine in 2010, sets the benchmark in digital stakeholder relations across Europe. The awards, held at the Brewery in London were hosted by Dominic Holland comedian and author, who honoured the best work this year.
Brittany Golob, deputy editor of Communicate magazine said: “Corporate digital strategy has evolved greatly since the inaugural Digital Impact Awards in 2010, allowing companies to transform their brands, communications and stakeholder groups along the way. Every year we read about, examine and judge the best in European digital and every year the strategy behind the programme shows more maturity and forethought. Each of the winning and shortlisted campaigns and programmes tonight exemplify the skill and attention European communicators are bringing to the digital arts.”
R/GA dominated the evening taking home 7 trophies including the highlight of Digital Agency of the Year! (4 Golds, 2 Silvers). This included the titles for Best Digital Rebrand, Best Corporate Viral Campaign, Best Digital Communication as part of an integrated campaign, Best use of digital technology media and telecommunications.
E3 created the Digital Campaign of the year for the Royal Navy.
Pepsi Max and AMVBBDO toke home a gold for Best use of digital in the foos & beverage sector with their 'Unbelievable' campaign.
Click HERE to download the 2014 winners book
