Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching to tap into our expertise or stay in the loop about what's coming next, hit that subscribe button for our monthly newsletter or get in touch.
Spotlight On Events:
UK Businesses Splurge In Q1 2024
The latest IPA Bellwether Report reveals a surge in UK businesses spending their marketing budgets on events during the first quarter of 2024, marking a steady climb since mid-2021. This reflects companies' ongoing enthusiasm to engage in face-to-face interaction with their customer base. Dive into the report to uncover the changing landscape of the UK's vibrant marketing industry, where live events and unique experiences remain standout successes.
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Airbnb Icons:
The New Category Of Experiences
Get ready for some serious wanderlust vibes because Airbnb just dropped a bombshell: introducing their latest category, Icons! Picture this, crashing in a floating house straight out of Pixar's "Up" or spending a night at Paris's iconic Musee D'Orsay. These are just some of the accommodation experiences among the 11 initial offerings launching in the summer 2024. The brand new collection is all about letting your imagination run wild and diving headfirst into immersive adventures.
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Hellmann’s Giant Mayonnaise Bottle: Brand Activation Hits UK Rail Stations
Hellmann’s is here to make your summer sizzle! The brand is throwing the ultimate BBQ bash as they celebrate being the Official BBQ Partner of UEFA EURO 2024™! They’ll be heating up the streets with their "Out-Of-Home" brand activation experience at UK rail stations. Imagine towering mayo bottles lighting up digital screens – talk about eye-catching! It's all part of Hellmann’s epic ‘Up Your Game’ campaign, bringing together the best of BBQ and football vibes. They're hitting up the bustling hubs of London, drawing in footie fanatics and grill masters alike, and hyping up everyone for the big tournament ahead!
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Reebok Launches AI Powered Digital Sneakers
Reebok doesn't just want their athletes at the head of the pack. They want their designs there too. That’s why they’re engaging modern tech with their new @ReebokImpact account on Instagram.
Here, you can let your creativity run wild and design your own shoes using generative AI. Customers send pictures to a chatbot and turn them into unique sneaker patterns. You can even choose from the Reebok Pump, Classic, or Club C models, with your original image printed on the sole.
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Engaging All Senses:
A Full 360 Immersive Experience
McDonald’s has cooked up something tasty… other than burgers. They’ve turned up the heat to celebrate their upgraded beef burger lineup, and they’re serving the ultimate immersive foodie experience at London’s Outernet! Indulge in a world of 'squishable' buns, feeling the sizzle of hotter patties, and dodging giant melting cheese droplets and lettuce leaves. Plus, they've got ASMR-inspired sounds to really amp up the sensory journey. The experience features an 8K audiovisual display showcasing the burger's epic transformation. It's a feast for the eyes and the taste buds, all rolled into one!
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Coachella 2024:
A Wonderland Of Brand Creativity
Coachella 2024 was like stepping into a wonderland of brand creativity and innovative activations. The festival showcased a diverse range of experiential marketing, from 818 Tequila transforming into a Wild West saloon to Pinterest bringing digital dreams to life at the Manifest Station. These experiences weren't just about promoting their products; they were about making memories, forging connections, and leaving us with long-lasting conversations that continued long after the event ended.
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A Must Visit:
Life Chronicles London
Who said looking back isn’t good? You just can’t resist when the past is made this enticing! So, strap on your VR headset and take a trip through Earth’s history that’ll have your senses tingling. We're talking about going way, way back - over 3.5 billion years to the ancient Archean period.
Life Chronicles, London offers an immersive exploration, from the scriptwriting to 3D production, graphics, and sound creation. It's like stepping into a time machine, except way cooler because you get to witness the Earth's epic transformations right before your eyes!
