The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia – Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie
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How Luxury Brands Can Stand Out in 2024 #PurposeMonth
The past two years have seen the luxury market expand exponentially, and market predictions suggest that this year will be no different. McKinsey forecasts the luxury goods market to increase by 2-4% in 2024, propelled by digital innovation,...
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Has AI Led to a Creative Landscape of Unbearable “Midness”? #PurposeMonth
AI has already established itself as a pretty formidable force in the advertising space but has adland already reached a little too close to the sun. AI, at its core, promises efficiency, precision, and the ability to analyse consumer behaviour like...
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Global creative calendar: June 2024
According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The...
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