"I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands."
What do you actually do?
Apply the direction of the client within the agency and the direction of agency within the client.
What would you be doing if you weren't doing that?
A Restaurateur. Applying the direction of the customer within the kitchen and the direction of the kitchen within the customer.
How did you get started in the industry?
After graduating from the Royal College of Art, my partner and I won a pitch to art direct the office interior for a London based ad agency – we designed our own office into the floor plate - the rest is history.
What's your current favourite piece of creative work at the moment?
Our recent campaign for Dr Martens – very proud.
What do you love about your job?
The fast pace and ever changing to do list. No day is ever the same. Winning new business and steering an idea from a thought to reality.
If you could give one piece of advice for someone starting out, what would it be?
Surround yourself with good people, good ideas and good humour. Never take the industry too seriously.
If you have one Super power what would it be?
Go Go Gadget Arms.
What do you want to be when you grow up?
An active aging grandad – with generous helpings of health and wealth.
What was your worst job and what did you learn from it?
Throwing everything at a pitch that from the outset I knew we would ultimately lose.
Learn to trust your instincts.
You have already worked with some amazing brands, who would you like to work with next?
Aston Martin, APC, National Theatre, Grenson, ACNE.
Your favourite app?
Angry Wives.
Too Cool for School or too School for Cool?
Cool and The Gang Bang.
Facebook or Twitter?
Never heard of them?
Eat In or eat out?
Eat in – as long as I’m cooking.
Website: oddlondon.com
