What do you actually do?
Design & manage exhibition, event & brand environments.
What would you be doing if you weren't doing that?
Mending and racing old cars. And probably wishing I was doing this instead.
How did you get started in the industry?
I had a very good art teacher at school, everything led from that.
What's your favourite piece of creative work at the moment?
Derren Brown's current series. The man's full of surprises, you never know what he's going to try next. Genius.
What do you love about your job?
Being part of a new company from the start, and seeing the potential for us to grow.
If you could give one piece of advice for someone starting out, what would it be?
Determination – that's really all you need.
If you have one Super power what would it be?
The ability to go without sleep – I'd get a lot more done.
What was your worst job and what did you learn from it?
A long summer in a factory putting ice creams in boxes. Taught me never again to work on a production line.
You have already worked with some amazing brands, who would you like to work with next?
McLaren. I wonder what Ron Dennis is really like?
Iphone or Blackberry?
iPhone.
Your favourite app?
Maps – no need to get lost ever again.
Too Cool for School or too School for Cool?
It's cool to go to school.
Facebook or Twitter?
Facebook.
Eat In or eat out?
Eat out – why cook at home when someone else can do a much better job?
Ice is a brand experience agency , we help our clients express their brand values through live events, exhibitions & environments.
Website: www.icelondon.net
