As part of our ongoing coverage at Dubai Lynx, Michael Tomes is joined by Victor Knaap, CEO of MediaMonks, the creative
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How to Write the Perfect Prompt for a Creative AI Project #FutureMonth
AI has become a cornerstone of creative projects, whether we agree with it or not. Mastering the art of prompt writing, however, isn’t a skill that should be sneered at. Indeed, it can set you apart as a creator. Whether you're a designer,...
Posted by: Benjamin Hiorns
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When a Meme Becomes a Campaign: How to Turn a Viral Joke into a Movement
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
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The Power of Nostalgia: Why Retro Marketing Campaigns Will Always Connect with Consumers
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
