The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an illuminating chat with Susan Credle, Global CCO at FCB and the creative mastermind
The rapid evolution of artificial intelligence (AI) is reshaping the landscape of digital marketing and content creation, with hyper-personalisation emerging as a game-changing trend. AI's ability to analyse and process vast amounts of data enables...
Posted by: Benjamin Hiorns
The media landscape is a powerful tool that shapes societal views, influences behaviours, and fosters conversations around equity and inclusion. At the forefront of this movement are advertisers and content creators who understand the growing demand...
Posted by: Benjamin Hiorns
All things go in cycles, from moustaches and bellbottoms to concepts for entire marketing campaigns. Now it’s time to add influencer marketing to the list. Influencer marketing, once a novel form of marketing that allowed brands to connect...
Posted by: Greg Zakowicz
