In yet another coup scored thanks to our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th anniversary this year, Creativepool founder Michael Tomes sat down with Simon Gosling, Creative Evangelist and Thought Leader at Happy Finish. The concept of creative evangelism is a relatively fresh one, but if there is one man that
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...
Posted by: Amplify
