The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're continuing to bring you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had a frank discussion with Remy Kurpershoek, Executive Creative Director at XXS Amsterdam, who began his career
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
