As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder Michael Tomes caught up with Nick Eagleton, Creative Director at the London office of The Partners, a multi-award winning branding
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
Adland has always been naturally dynamic, it hasn’t really had a choice. It’s an industry that’s had to continually reinvent itself as it adapts not only to changes in technology but consumer behaviour and cultural norms. However,...
Posted by: Benjamin Hiorns
