Our non-stop coverage live at Dubai Lynx saw Michael Tomes link up today with Karolina Galacz, Deputy Creative Director at Y&R Hungary. She's come a long way from home in order to judge in the festival's
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Finding the Line Between Morality and Hypocrisy in Your Sustainable Campaigns #SustainabilityMonth
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
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The rise of the challengers
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...
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The Difference Between Green and Sustainable Design #SustainabilityMonth
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns