Mixing up the formula a little, we’re continuing our coverage of the 10th Dubai Lynx International Festival of Creativity, with an in depth discussion between our own Creativepool founder Michael Tomes, thenetworkone Co-Founder Julian Boulding, Jonah Otieno of 5ive, and Lanre Adisa from Ark Communications, all of whom were in Dubai to speak
Advertising wields substantial influence over public perception and behaviour, making ethical considerations paramount. Over the years, several controversial campaigns have highlighted the importance of ethical advertising. Here are some notable...
Posted by: Benjamin Hiorns
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
Pop culture has long been a driving force behind the evolution of advertising. You could say, in fact, that it’s like one hand washing the other. As societal trends shift and new cultural phenomena emerge, advertisers must adapt to remain...
Posted by: Benjamin Hiorns
