Mixing up the formula a little, we’re continuing our coverage of the 10th Dubai Lynx International Festival of Creativity, with an in depth discussion between our own Creativepool founder Michael Tomes, thenetworkone Co-Founder Julian Boulding, Jonah Otieno of 5ive, and Lanre Adisa from Ark Communications, all of whom were in Dubai to speak
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Profit vs Purpose – The Eternal Balancing Act in Advertising #PurposeMonth
Not to get lofty, but what is life without purpose? An existence without something that drives us forward, gives us a feeling of achievement and a reason for being. Sometimes, it feels like advertising has taken purpose and turned it into a content...
Posted by: Social ChainFeatures
Using Music and Sound Design to Tell Stories and Create Immersive Experiences #PurposeMonth
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin HiornsFeatures
The Sleek Journal: May Edition
Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching...
Posted by: Sleek Events