As you may have noticed by now, Creativepool's founder Michael Tomes has been rapidly interviewing industry leaders at Dubai Lynx International Festival of Creativity on their way to and from judging, speaking, and
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Culture Wars: Why Brands Are Too Scared of Controversy #MediaMonth
In an increasingly polarised world where every rogue tweet could potentially ignite a minor culture war, brands are constantly walking on eggshells so who could blame them for taking the easy path? The desire to maintain a neutral stance in the face...
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Potential TikTok ban is a concern for retailers, but also presents opportunities #FutureMonth
Those who attended Cannes Lions festival this year would have witnessed TikTok's impressive and engaging activations as it showed off, among other things, its new AI-generated avatars. There was little evidence of any concern about a proposed ban of...
Posted by: Vudoo
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How Brat became THE Brand of Summer ‘24
Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ - or ‘365’. If you’ve spent any time with a Gen Z-er,...
Posted by: Novagram
