Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications groups. A recent Harvard Business School graduate with a keen eye for marketing trends, Bharat has been
Call it what you will - fake news, dishonest reporting, biased coverage; whichever way you spin it, we’re talking about misinformation, and it’s become genuinely endemic in recent years, particularly after the rise of a certain orange...
Posted by: Benjamin Hiorns
There have been few rebrands in recent history as catastrophic as Twitter under Elon Musk. Now, it could be argued that no rebrand could survive the man’s toxic persona and baffling business decisions but surely that bizarre name change, and...
Posted by: Benjamin Hiorns
In today’s oversaturated market, countless new brands emerge daily, yet only a select few possess the potential to become tomorrow’s icons. While many newcomers play it safe, blending into a sea of sameness, a handful of brands are taking...
Posted by: Social Chain
