Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications groups. A recent Harvard Business School graduate with a keen eye for marketing trends, Bharat has been
AI has become a cornerstone of creative projects, whether we agree with it or not. Mastering the art of prompt writing, however, isn’t a skill that should be sneered at. Indeed, it can set you apart as a creator. Whether you're a designer,...
Posted by: Benjamin Hiorns
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
