Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications groups. A recent Harvard Business School graduate with a keen eye for marketing trends, Bharat has been
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
