The creative industry's ‘Most’ awards celebrates another record-breaking year of creative excellence.
11th September 2026 – Last night, Creativepool celebrated the launch of the Annual 2026 at Sinfonia Smith Square in London, bringing together some of the biggest names in the creative industries to celebrate another year of exceptional work.
The Creativepool Annual 2026 winners represent an impressive mix of agencies, brands, production companies and individuals from across the global creative community, with this year's Annual seeing more awards handed out than ever before.
A record 34 Gold, 111 Silver and 166 Bronze awards were presented across the Annual's categories, making 2026 the biggest year yet for the awards.
The full list of winners and winning work is now available to view here.
With more than 400k members, 27k companies and 17k buyers, and 4.8 million connections between them, the Creativepool has grown into one of the largest networks connecting the creative industries. The Annual provides a yearly snapshot of that community, bringing together the work and people shaping the industry across agencies, brands and creative businesses worldwide.
Celebrating the companies behind the work
The Annual's prestigious Of the Year awards recognise the companies and people who have made an outstanding contribution across the creative industries over the past year.
This year's Network of the Year was awarded to VCCP, who also took the People's Choice award in the category.
The Romans took the top Agency of the Year honour, as well as being named PR Agency of the Year, making them the only agency to take home two of this year's major company awards.
SomeOne was named Design Agency of the Year, Household took Independent Agency of the Year, while YeahNice was named Small Agency of the Year. Elsewhere, Ocurens Content won Production Company of the Year, SHED took Post Production Company of the Year and Circonflex was named Sound Company of the Year.
Individual and team honours went to some of the industry's leading creative figures. Kate Stanners, Chief Creative Officer International at Edelman, was named Creative Leader of the Year, while Peter Cvetkovski and Celia Hodgson shared the Next Gen Leader of the Year award.
Pandarie & Panupong were named Creative Team of the Year, Lionel Goldstein took Director of the Year and, in the inaugural Designer of the Year award, Bianca Mente took the top honour.
A year of record-breaking work
The breadth of work recognised by this year's Annual reflects the changing nature of the creative industry, with Artificial Intelligence now represented across almost every area of the awards, alongside new and revised categories including Film, Film Craft, Sound Design and Low Budget.
One of the year's standout performers was AKQA, which picked up an impressive 10 awards across the Annual, including Gold for its work for Volvo Cars, Social Good and Spatial Design, alongside further recognition across a number of categories.
The Annual continues to evolve alongside the industry it celebrates, with this year's introduction of Authored, replacing Self-Initiated, and the return of Print as a standalone category.
The industry's ‘Most’ Award
The Creativepool Annual was created to do things differently from a traditional awards programme. Alongside recognition from an independently selected judging panel of senior creative and brand leaders, every category also gives the Creativepool community the opportunity to have its say through the People's Choice vote.
That means entrants have two chances to win – recognition from the judges and recognition from the wider creative community.
The Annual also remains the only creative award to share direct feedback from its judges with shortlisted entrants, giving everyone who makes the shortlist an opportunity to understand how their work was received.
And recognition doesn't stop at the awards themselves. The winning work becomes part of the Creativepool platform, where brands, agencies and creative professionals can discover the people and companies behind it.
Celebrating Creative Excellence
The Annual represents the best that the Creativepool community has to offer, celebrating the work, brands, agencies and people behind it.
Now in its latest edition, The Annual continues to grow as both an awards programme and an ongoing showcase of the creative industry – bringing together work from across the world and giving the people behind it a place to be discovered, recognised and celebrated.
View all the Creativepool Annual 2026 winners here.
Creativepool Founder, Michael Tomes, said:
“It really doesn't feel like a year has passed since the last Annual. The awards have become such a massive part of Creativepool that our whole year now revolves around them, and it is still a real pleasure to see the incredible breadth of creativity that comes through our network.
“This year has been particularly interesting as we’ve seen just how quickly AI has become part of the creative process. What was a relatively new and distinct area of work only a couple of years ago is now appearing across almost every category. But despite all the technology and automation, The Annual is ultimately about the people behind the work – the ideas, the craft, the teams and the countless hours that go into making something great.
“I’d like to thank everyone who entered, our judging panel for giving their time and expertise, and our ever growing community for continuing to support The Annual. The quality and breadth of work this year has been fantastic, and I hope everyone enjoys discovering the work as much as we have enjoyed putting it together.”
