We kicked off Cannes Lions this year with a chat on Glass Lion judging and
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Star Wars, Marvel, and the Perils of Oversaturation #MediaMonth
If you’d have told me when I was 12 years old that there would come a time where I was sick of new Star Wars content I’d probably have laughed in your face, but here we are 26 years later. But how did we get here? A decade ago, it seemed...
Posted by: Benjamin Hiorns
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Culture Wars: Why Brands Are Too Scared of Controversy #MediaMonth
In an increasingly polarised world where every rogue tweet could potentially ignite a minor culture war, brands are constantly walking on eggshells so who could blame them for taking the easy path? The desire to maintain a neutral stance in the face...
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A Potential TikTok ban is a concern for retailers, but also presents opportunities #FutureMonth
Those who attended Cannes Lions festival this year would have witnessed TikTok's impressive and engaging activations as it showed off, among other things, its new AI-generated avatars. There was little evidence of any concern about a proposed ban of...
Posted by: Vudoo
