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The Historical Role of AI in Adland #HistoryMonth
Advertising has always been at the forefront of technological innovation. From the advent of radio and television to the rise of the internet, each new medium has transformed how brands communicate with audiences. In recent years, artificial...
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From Print to Digital: The Evolution of Advertising Formats #HistoryMonth
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
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How 5 Historic Brands Reinvented Themselves for the Digital Age #HistoryMonth
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns