5 minutes with... Will Pyne - Executive Creative Director at Holler


Will Pyne, Holler

Tell us what you do for a living and who you work for?
Joint founder and Executive Creative Director of Holler.

What does that involve?
Leading and mentoring the creative team (50%) and running the business (50%)

How did you get started in the industry?
As an over cocky design graduate, with a big appetite to make an impression. I made sure I had a job in a creative agency as soon as I finished university. Starting off at Seven Worldwide, I soon moved to Zinc, followed by a stint at Leo Burnett before starting Holler.

What would you be doing if you weren't doing that?
A zookeeper.

What's your all-time favourite piece of creative work?
This could be film, music, a tv ad or a website, so it's impossible to answer! If I wrote a list I'd be here all day. My favourite creative team of all time is Modern Toss.

What do you love about your job?
I love the people, and the talent I get to work with. I love the ever changing landscape and the constant need to evolve.

What do you hate about your job?
One thing: losing pitches that you know are a winner!

Tell us your favourite website?
Impossible question to answer for me. There are an infinite number of amazing websites that you can like for different reasons.

If you could give one piece of advice, what would it be?
Start young, take risks early. Do your thang, and don't do what everyone else is doing because you think it's cool.

Where can people follow you online?
Twitter: @willy_mix
Facebook: /will.pyne.37
LinkedIn: /will-pyne
Visit the website


More Features



Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, Steve Frith's story with TC Communications is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2,...

Posted by: Creativepool Editorial


Working as a mum and a leader through the lockdown

If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...

Posted by: Creativepool Editorial


Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial