5 minutes with... Mick Mahoney - Havas Worldwide



Tell us what you do for a living and who you work for?
I'm the ECD for Havas Worldwide London (formerly EuroRSCG).

What does that involve?
Building an agency that people feel great about working for and with.

How did you get started in the industry?
At the time I had a bright yellow Mk I Capri with a black vinyl roof and no idea what to do with myself. My sister's boyfriend had a convertible Morgan. When I asked him what he did for a living he said he was a copywriter. I thought “I'll do that then.”

What would you be doing if you weren't doing that?
In my dreams a fashion photographer, Screenwriter, Film director, MotoGP rider, Racehorse trainer. In reality it terrifies me to think what I would have ended up doing. I still wake up everyday thinking today is the day I'll be rumbled.

What's your all-time favourite piece of creative work?
I don't really have one. Changes every day.

What do you love about your job?
Waking up and wondering what will happen today.

What do you hate about your job?
Like Honda said, “Hate Something, Change Something” I don't sit around hating anything, I find the positive.

Tell us your favourite website
Racing PostBBC i-Player and Twitter as a news feed.

If you could give one piece of advice, what would it be?
Do as you would be done by.

Where can people follow you online?
Twitter: @MickMahoney
LinkedIn: /mickmahoney


More Features



The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap


How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial


Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial