About me

I am an enthusiastic and forward-thinking design graduate with a passion for the fashion industry and luxury branding. What I love about the luxury market is that it revolves around a philosophy of craftsmanship and rarity, of creating something unbelievable. This is particularly true of the luxury fashion industry, which relies on a sense of escapism and narrative, as well as being appropriate of the time. I believe the unique route I have taken has given me a thorough grasp of the fashion industry as a whole, at all levels of the market. Working as a designer has given me the opportunity to experience the design and production process, from initial trend research and mood-boarding to a finished product. Working within brand development has given me experience of the next stage, taking a finished product and creating a campaign and point of sale that will appeal and hold the imagination of the consumer.

Whilst studying at Central St Martins I learnt the importance of trend forecasting in relation to marketing a product.To succeed as a designer, you must be able to react sensitively and appropriately to the infinite aspects that may affect consumer decision, whether a world-wide event or a momentary celebrity fashion statement. You must be constantly aware of what is happening around you, and be able to take inspiration from everything you witness. The experience of working alongside the future innovators of all fields of design was invaluable for me, teaching me how to keep my finger on the pulse and to see how a trend can be interpreted across many different creative industries. I feel that I have developed thorough and responsive research skills and a unique intuition toward trend which will aid me in many career paths.

Spending a year working within a Brand Development agency has offered me many new and invaluable experiences, and has required me to learn quickly on the job. I have developed a strong graphic design basis, gaining advanced computer skills and a professional eye for detail. But most importantly, it has offered me exposure to a variety of luxury companies. I was given the opportunity to concieve and develop the creative direction of luxury jewellery company Boodles' latest campaign. This covered a variety of skills, from overseeing the styling and assisting on shoots, to creating a theme and narrative for the campaign that will sustain consumer interest over an entire year. I found that I was utilising many skills that I have developed on my degree, but in a new and highly commercial way. Using a design edge, I was able to push the project in a new and exciting direction, to offer Boodles' customers something fresh. Gaining this experience has greatly enhanced my confidence, giving me the opportunity to develop my ideas independently and present them within a professional setting.

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Lucy Coxhead Follows

Creativepool Editorial