About me

I'm a commercially minded marketing and growth leader with 20 years' experience helping businesses turn strategy into measurable results.

I work at the intersection of brand, technology, and revenue, solving a common challenge: how to connect insight-led marketing with real commercial impact. From shaping go-to-market strategy to leading integrated campaigns, I help businesses grow by putting the customer at the centre and performance at the heart of decision-making.

My background spans brand management, digital and ecommerce, integrated marketing, partnerships, and P&L ownership, with a strong track record of building strategies that drive engagement, conversion, and long-term value. I'm as comfortable in the detail - data, optimisation - as I am at a strategic level, aligning teams around a clear vision.

Known for a collaborative leadership style, I enjoy working with ambitious entrepreneurs and teams to turn complex challenges into actionable plans - and supporting people to do their best work along the way.

Always learning. Always curious. Always focused on building business.

---

Experience:
Chief Marketing Officer (Journey): Lead overall marketing direction and performance; set strategy, oversee team execution and growth.

Strategy Director (Journey): Drive business strategy through market insights/research, brand strategy & planning, digital experience, and building a high-performing marketing team.

Marketing Director (Journey Hospitality): Lead marketing and communications strategy; deliver plans to grow market share for technology products and digital services.

General Manager - Marketing (Flight Centre Travel Group): Lead marketing and digital strategy for global touring brands; build/manage a 30-person team, own sales P&L, manage multi-million budget, contribute to executive strategy.

Senior/Group/Marketing Manager (Expedia/Wotif/.au): Deliver B2C acquisition and retention marketing; lead brand communications and B2B campaigns across channels.

Commercial Relations (Heart Foundation): Support annual corporate marketing plans, analyse new initiatives, deliver sponsor campaigns to drive revenue.

Senior Account Manager / Account Executive (BMF / The Black Hole): Manage major advertising accounts, deliver integrated campaigns, lead briefs/teams, manage budgets and client relationships.