About me

I'm a commercially minded marketing and growth leader with 20 years' experience helping businesses turn strategy into measurable results.

I work at the intersection of brand, technology, and revenue, solving a common challenge: how to connect insight-led marketing with real commercial impact. From shaping go-to-market strategy to leading integrated campaigns, I help businesses grow by putting the customer at the centre and performance at the heart of decision-making.

My background spans brand management, digital and ecommerce, integrated marketing, partnerships, and P&L ownership, with a strong track record of building strategies that drive engagement, conversion, and long-term value. I'm as comfortable in the detail - data, optimisation - as I am at a strategic level, aligning teams around a clear vision.

Known for a collaborative leadership style, I enjoy working with ambitious entrepreneurs and teams to turn complex challenges into actionable plans - and supporting people to do their best work along the way.

Always learning. Always curious. Always focused on building business.

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Experience:
Chief Marketing Officer (Journey): Lead overall marketing direction and performance; set strategy, oversee team execution and growth.

Strategy Director (Journey): Drive business strategy through market insights/research, brand strategy & planning, digital experience, and building a high-performing marketing team.

Marketing Director (Journey Hospitality): Lead marketing and communications strategy; deliver plans to grow market share for technology products and digital services.

General Manager - Marketing (Flight Centre Travel Group): Lead marketing and digital strategy for global touring brands; build/manage a 30-person team, own sales P&L, manage multi-million budget, contribute to executive strategy.

Senior/Group/Marketing Manager (Expedia/Wotif/.au): Deliver B2C acquisition and retention marketing; lead brand communications and B2B campaigns across channels.

Commercial Relations (Heart Foundation): Support annual corporate marketing plans, analyse new initiatives, deliver sponsor campaigns to drive revenue.

Senior Account Manager / Account Executive (BMF / The Black Hole): Manage major advertising accounts, deliver integrated campaigns, lead briefs/teams, manage budgets and client relationships.

Work
Articles
Achievements
Activity

Louise's achievements

Site Achievements

Top 25

Judging

Louise Ryan has sat on the Creativepool Annual jury.

Annual 2026 Judge Best Brand to Work For

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