Lewis Moberly
London
ABOUT
The Brief:
– establish a private label brand to challenge established brands
– create a cohesive range from numerous, assorted cooking ingredients
– engage and intrigue ‘foodie’ home cooks
– reflect the new informal cooking style
Since creation, the brand has gone from strength to strength, and now includes a wide variety of 'ingredients' throughout the store.
AWARDS
DBA Design Effectiveness Award
Back to Waitrose Cooks' Ingredients project
Jenna
Senior Digital Designer and Art Direction
United Kingdom
Silvia Artini
3d visualiser
United Kingdom
Kristina Vidanec
VISUAL ARTIST AND CREATIVE WRITER
Croatia (Hrvatska)