Lewis Moberly
London
ABOUT
The Brief:
– establish a private label brand to challenge established brands
– create a cohesive range from numerous, assorted cooking ingredients
– engage and intrigue ‘foodie’ home cooks
– reflect the new informal cooking style
Since creation, the brand has gone from strength to strength, and now includes a wide variety of 'ingredients' throughout the store.
AWARDS
DBA Design Effectiveness Award
MADEIT CREDITS
Annual 2015 WinnerWaitrose Cooks' IngredientsPackaging
Project featured: on 2nd February 2015