Lewis Moberly London

ABOUT

The Brief:

– establish a private label brand to challenge established brands
– create a cohesive range from numerous, assorted cooking ingredients
– engage and intrigue ‘foodie’ home cooks
– reflect the new informal cooking style

Since creation, the brand has gone from strength to strength, and now includes a wide variety of 'ingredients' throughout the store.

Date created: January 2015 2015-01-01T00:00:00+0000
Date published: 30 January 2015 2015-01-30T17:22:55+0000

AWARDS

DBA Design Effectiveness Award

MADEIT CREDITS

Annual 2015 WinnerWaitrose Cooks' IngredientsPackaging Project featured: on 2nd February 2015

Waitrose Cooks' Ingredients

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