. . .

About me

I'm a creative director and founder of SUMUS Creative — building campaign‑level visual systems for combat sports promotions, football academies, and broadcast‑level brands. My work blends strategy, design, and storytelling to create assets that feel cinematic yet scalable across every format.

With over two decades of hands‑on creative experience, I've delivered for DAZN, Middlesbrough FC, Kawasaki, and Cage Warriors, shaping visual identities that move audiences and define events. I lead with intent, clarity, and precision — crafting design systems that hold hierarchy, emotion, and brand consistency at every scale.

I thrive in high‑pressure environments where creativity meets performance — whether directing fight‑week campaigns, developing football identity systems, or refining brand architecture for emerging sports ventures. Every project is built to last, not just to impress.

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Lewis Farrow Follows

Groove Jones

United States

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IBM

United States

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Richard Morris

Partner, Whistlejacket London

United Kingdom

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2322

Matías Dumont

CEO, Antiestático

Spain

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Under Armour

United States

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xeroproject

United States

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3

Yulong Lli

Illustrator, closer&closer

United Kingdom

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Dan Ayris

Midweight Graphic Designer, Whistlejacket London

United Kingdom

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Paul Power

Director, Freelance

Ireland

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Jamie Kashetta

Creative Director, xeroproject

United States

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Renato Do val

Director of Photography & Colorist

Portugal

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Josephine Walz

Illustrator, Textil-Print-Designer, JosephineWalz

France

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U LA LA

United Kingdom

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James A Stewart

Managing Director, U LA LA

United Kingdom

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34

Toby Griffin

Freelance Sound Engineer, Toby Griffin

United Kingdom

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Adidas Germany

Germany

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Studio 77

United Kingdom

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Matt Powell

Freelance Graphic Designer, Freelance

United Kingdom

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23

Linda Baritski Aka SEASONOFVICTORY

Freelance Illustrator / Packaging Designer, Self Employed (as SEASONOFVICTORY)

United Kingdom

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2432

Antiestático

Spain

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