. . .

About me

I'm a creative director and founder of SUMUS Creative — building campaign‑level visual systems for combat sports promotions, football academies, and broadcast‑level brands. My work blends strategy, design, and storytelling to create assets that feel cinematic yet scalable across every format.

With over two decades of hands‑on creative experience, I've delivered for DAZN, Middlesbrough FC, Kawasaki, and Cage Warriors, shaping visual identities that move audiences and define events. I lead with intent, clarity, and precision — crafting design systems that hold hierarchy, emotion, and brand consistency at every scale.

I thrive in high‑pressure environments where creativity meets performance — whether directing fight‑week campaigns, developing football identity systems, or refining brand architecture for emerging sports ventures. Every project is built to last, not just to impress.

See full profile details

Work
Articles
Achievements
Activity

Lewis' Followers

Rob Hooper

Digital Artist, flamingpencil.co.uk

United Kingdom

Connect

View profile
Felipe Braz Costa

Executive Creative Director, Edelman EMEA

Spain

Connect

View profile
Silver Lining Agency | B Corp

Australia

Follow

View profile
Dan Ayris

Midweight Graphic Designer, Whistlejacket London

United Kingdom

Connect

View profile
Olga Kostyuk

Branding Designer

Ukraine

Connect

View profile
Adam Ferrie

Creative Director, Special

Australia

Connect

View profile
Matt Powell

Freelance Graphic Designer, Freelance

United Kingdom

Connect

View profile
Jonny Zeller

Director, Storyverse Architect, Champagne & Gyoza

United States

Connect

View profile
Marcos Behrens

Graphic Designer / Digital Illustrator, Tangent Graphic

United Kingdom

Connect

View profile
34

Toby Griffin

Freelance Sound Engineer, Toby Griffin

United Kingdom

Connect

View profile
Marie Debré Chapuis

Illustrator

France

Connect

View profile
Ayman Zahid

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Kamilla Obscura

Conceptual Branding & Packaging designer

France

Connect

View profile
3

Novagram

United Kingdom

Follow

View profile
Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

Connect

View profile
Lowkey Creative Studio

United Kingdom

Follow

View profile
Jane Kott

Creative Director, goodloan.ai

United States

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.