Mumbai, 21st October 2015: Leo Burnett has won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL) in a multi-agency pitch.

With this, Leo Burnett will continue to partner the brand in helping them achieve their business objectives.

 

Confirming the win, Rakesh Hinduja, Executive Vice President, Leo Burnett India, said, “I’m delighted that the strategic roadmap we presented during the pitch process was spot on and in complete sync with the client’s vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country could relate to in a much better way. I’m optimistic that with our multi-disciplinary team working seamlessly on the account, we will surpass the client’s expectations and help the brand attain greater heights of success.”

 

Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner.

 

For more information, contact Rishi Vora Email: [email protected] # 9820931974

 

HPCL is a government of India Enterprise with a Navratna status. A Forbes 2000 and Global Fortune Company. HPCL was one of the first companies to understand the nation's energy requirements and take necessary measures to fulfill the expectations. Its increasing infrastructure facilities are due to the successful realization of set targets and sustained quality of service and customer relations. HPCL presently owns and operates two coastal refineries at Mumbai and Visakhapatnam along with a joint venture refinery at Mangalore & another Refinery of 9 MMTPA in Bhatinda, Punjab by HMEL, a Joint Venture with Mittal Energy Investments Pte. Ltd. A massive infrastructure comprising two cross country pipelines - BBPL & MDPL and an extensive network of terminals, depots, LPG Bottling plants, Lube Filling Plants and Aviation Service Facilities (ASF) contributes to India's growth every year.

 

Leo Burnett India, rated among top 5 agencies in the country, has created memorable campaigns for several brands in its portfolio. It has been building insightful campaigns for McDonald’s, Thums Up, Limca, Maaza, Tide, Whisper, Tata Capital, Sony, AdLabs Imagica, Bajaj Auto, HDFC Life Insurance, Amazon India, and Bacardi among others. “Insightful creativity has the power to change human behavior” is the Leo Burnett philosophy based on HumanKind where the filters of creativity are human insights. Leo Burnett India has won International and National awards year on year at Cannes Festival, Adfest, D&AD, Clio, One Show, London International Awards, Spikes Asia, Lotus Awards, Andys, New York Festival, Goafest and Mirchi Kaan Awards. Leo Burnett India has also been declared the ‘Global Agency of the Year’ across Burnett’s 86 nation network twice.