Displaying 1 - 36 of 402 results
Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...
Posted by: Creativepool Editorial
Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...
Posted by: Benjamin Hiorns
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...
Posted by: Creativepool
Diu & Daman is looking to promote itself as a viable tourist destination with the help of Ogilvy & Mather, who will be leading the branding blitz for the Indian Union territory, which is located near Gujaret's coastline. Diu is an island situated a...
Posted by: Benjamin Hiorns
Whilst there are hundreds of awards shows held annually in the world of advertisement, very few actually mean something to the wider world. The International Advertising Association's 'Olive Crown' awards however, is the only awards ceremony in Asia...
Posted by: Benjamin Hiorns
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner
How did you get into the industry? I think it was destined. Both my parents were in PR and media…but more importantly India in the early 90s had only one tv channel and a lot of the programming was coma inducing. For example, prime time tv...
Posted by: Creativepool Editorial
J. Walter Thompson Amsterdam has gone far beyond the traditional ad campaign for India’s burgeoning “Free a Girl Movement” with its work to create a School for Justice where the victims of child prostitution in India are taught law, enabling...
Posted by: Creativepool Editorial
Acclaimed furniture, interior and exhibition designer Gitta Gschwendtner has created a unique new spatial design for the Victoria & Albert Museum’s Fabric of India exhibition, which uses yarn to help house and tell the story of around 200...
Posted by: Creativepool Editorial
Yesterday, a new management structure was announced for Ogilvy & Mather India, which will be effective from the 1st of March. Amongst other moves, the restructuring will see Kunal Jeswani promoted to CEO and Hufrish Birdy to CFO. According to Ogilvy...
Posted by: Creativepool Editorial
Adding another to the list of recent significant senior level appointments at the agency, Leo Burnett India yesterday named Hitesh Mehta as vice president at their head office in Mumbai. He will also be leading the agency's McDonald's business on a...
Posted by: Benjamin Hiorns
Haier India, the consumer durables and home appliances firm, recently named TBWA\India as their media agency of record, meaning the agency will be responsible for all creative communication in print, outdoor and TV/Radio, taking over the mandate from...
Posted by: Benjamin Hiorns
I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...
Posted by: Ashley Morrison
Hot on the heels of the recent news that RajDeepak Das will be joining the Leo Burnett Group as chief creative officer, it's been announced that Prajato Guha Thakurta and Sachin Kamble will also be joining the agency as associate executive creative...
Posted by: Benjamin Hiorns
Ogilvy & Mather recently took home a full bounty of medals at this year's Asian Marketing Effectiveness and Strategy Awards (the AMES), with the agency winning Asia Pacific's Most Effective Agency Office of the Year and Media Strategy Agency of the...
Posted by: Benjamin Hiorns
Leo Burnett India has just recently announced that they will be handling all forthcoming advertising work for the Adlabs Imagica theme park brand after a huge multi-agency pitch earlier this week. As well looking after as the account of India's first...
Posted by: Benjamin Hiorns
How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...
Posted by: Creativepool Editorial
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
How did you get into the industry? As children, we used to watch animated shows and read a series of comics that fascinated us. Our inclination towards art and ideation developed over time and became our passion, which we then turned into our...
Posted by: Creativepool Editorial
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...
Posted by: Creativepool Editorial
Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...
Posted by: Creativepool Editorial
This week we’re getting to know Steph Hollett, head of production at RAPP. Tell us a bit about your role! What is one typical day like? As Head of Production at RAPP based in London, I work across all our clients, from Samsung and PayPal to...
Posted by: Creativepool Editorial
Ever wondered what life would be without a toilet? 1 in 4 people around the world lack access to one. In fact, more than 10% of our global population must defecate in the open, and globally, 55% of people do not have access to safely managed...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial