EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.
The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.
“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, General Manager, Sales and Marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.
“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions,” said Ms Monaghan.
“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, Creative Director at Leo Burnett.
“I call the big one Bitey.”
The campaign launched on June 14 in TV and rolls out across press, digital and OOH.
Links to the TVC:
CREDIT LIST
PRODUCT
Brand Refresh
CAMPAIGN
A Wise Call
CLIENT
EnergyAustralia
DIRECTOR OF RETAIL
ADRIAN MERRICK
GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES
MICHELLE MONAGHAN
SENIOR MARKETING MANAGER
JODIE ROCHETICH
SENIOR MARKETING MANAGER
AYSHA CINCOTTA
AGENCY
LEO BURNETT
CHIEF CREATIVE OFFICER
ANDY DILALLO
EXECUTIVE CREATIVE DIRECTORS
GRANT McALOON & VINCE LAGANA
CREATIVE DIRECTOR / WRITER
SCOTT HUEBSCHER
SENIOR ART DIRECTOR
NILS EBERHARDT
SENIOR PRODUCER
RACHEL DEVINE
GROUP BUSINESS DIRECTOR
LIBBY WESTON-WEBB
BUSINESS MANAGER
RACHEL DOUGAN
PLANNING DIRECTOR
THOMAS MILES
DIRECTOR
ULF JOHANSSON
DOP
ANDRZEJ SEKULA
PRODUCTION PRODUCER
PHILIPPA SMITH
PRODUCTION COMPANY
SMITH & JONES
GRADE
BEN EAGLETON
EDITOR
STUART MORLEY
POST HOUSE
AltVFX SYDNEY
POST PRODUCER
DAWN WALKER
VFX SUPERVISOR
JAY HAWKINS
FLAME ARTIST
HEATHER GALVIN
LEAD COMPOSITOR
MURRAY SMALLWOOD
GC ARTIST
WILL PRESTON
PHOTOGRAPHER
DAVID STEWART
AGENT
SIOBHAN SQUIRE
PRODUCTION COMPANY PRODUCER
STEPH CLAIR
AGENCY EXECUTIVE PRODUCER
ADRIAN JUNG
POST PRODUCTION
ELECTRIC ART