Leo Burnett TM São Paulo

ABOUT

In 2019, to highlight the new Wireless Power Share from Samsung Galaxy S10, we switched off one of the biggest soccer stadiums in Brazil –the Arena Corinthians –during a Brazilian Championship official match.The stadium lights wereturned off right before the match began. Minutes later, on the stadium screen, a video aired showing the stadium battery being recharged by the Galaxy S10. After the video, the lights came back on and the match started normally. Over 80,000 fans were impacted live and more than 11 million people were reached through TV broadcasting and social media repercussion.

Date created: September 2019 2019-09-01T00:00:00+0100
Date published: 25 August 2020 2020-08-25T14:36:20+0100

MADEIT CREDITS

  • Loredana Sarcinella MariottoClient
Annual 2020 ShortlistRecharged StadiumOOH Annual 2020 ShortlistRecharged StadiumExperiential Project featured: on 3rd September 2020

Recharged Stadium

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