Leo Burnett TM
São Paulo
ABOUT
In 2019, to highlight the new Wireless Power Share from Samsung Galaxy S10, we switched off one of the biggest soccer stadiums in Brazil –the Arena Corinthians –during a Brazilian Championship official match.The stadium lights wereturned off right before the match began. Minutes later, on the stadium screen, a video aired showing the stadium battery being recharged by the Galaxy S10. After the video, the lights came back on and the match started normally. Over 80,000 fans were impacted live and more than 11 million people were reached through TV broadcasting and social media repercussion.
MADEIT CREDITS
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Loredana Sarcinella MariottoClient
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Breno BalbinoArt Director -
Lucas AqueryArt Assistant -
Marcelo ReisCCO -
Maria Fernanda MouraIntegrated Production Director -
Pedro PradoCreative Vp/ Ecd -
Pedro UtzeriGeneral Creative Director -
Wilson MateosCreative Vp/ Ecd -
Alpho RamsayCopywriter -
Leo Burnett TM -
Vinicius StanzioneCreative Director -
Fabio NaganoCopywriter -
Marco MattosArt Director
Back to Recharged Stadium project