About me

I am a graduate in Graphic Design, and I am writing to apply for the Apply for Graphic Designer / Creative Artworker (Digital & Print) for Arcadia Products plc.

During my degree course I gained experience developing creative ideas and using the design process to create finished end products. I worked to clients' briefs, interpreted strategic objectives and translated them into powerful concepts to communicate the clients' key messages to their target audiences. Coventry University's BA (Hons) in Graphic Design course was heavily influenced by advertising and conceptual design, with several members of staff having had experience in the Advertising industry.

Following my degree course, I spent two and a half years at Panasonic Manufacturing UK (PMUK) in Cardiff. There I worked as a Graphic Designer on the instruction manuals and cookbooks for Panasonic microwave ovens for the UK and Europe. I gained extensive experience in the print process , making print ready PDFs and liaising with the printers, working to strict deadlines. I also designed an Installation Instruction Manual for a built-in oven Trim kit, whilst working closely with the marketing department and the engineering team within R&D. The Graphic Design department at Panasonic also liaised with external clients, such as Interconics Limited which design fast PCBs.

I was made redundant in March 2010 due to partial relocation of R&D for Panasonic models to China.

This has given me an opportunity to look at the direction in which I wish my career to develop. Although I gained very useful commercial experience at Panasonic, I have realised that I want to use my skills to work in a more creative Graphic Design role, and I feel that this position would be ideal in helping me to launch my career in Graphic Design.

Since leaving Panasonic, I have developed my skills further by under taking some training courses - Web Design and Technologies night classes at Cardiff University School of Lifelong Learning, Adobe Indesign Introduction course and Adobe Flash Designer course both at Certitec Ltd.

I am fully committed to a career in Graphic design and feel I would be able to make a real contribution to Arcadia Products plc, Whilst at the same time developing my skills in this changing area.

I would welcome the opportunity to discuss my application further at interview.

Yours Faithfully

Laura Hepburn

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