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About me

As the Head of Sales & Marketing for London Northwestern Railway and West Midlands Railway, I oversee the marketing strategy and operations for both railway brands. With over 7 years of experience in the transport sector, I have a deep understanding of the customer journey, the competitive landscape, and the regulatory environment.

I leverage my skills and passion from theatre, music production, entertainment and leisure & tourism to deliver innovative and engaging campaigns that showcase the value and quality of our services. I also collaborate with internal and external stakeholders to ensure alignment and consistency across all channels and platforms. My goal is to increase customer satisfaction, loyalty, and retention, and to support the growth and sustainability of the railway industry.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationBirmingham, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesSales Director, Marketing Director

Recommendations

Currently No Recommendations

Skills

Affiliates & Partnerships, B2B, B2C, Brand Management, Brand Stategy, Branding, Digital Marketing, Marketing, Marketing Strategy, Performing Arts, Sales

Sector Experience

Music, Transport, Travel & Leisure

Activity

Connections8 Followers12 Following58

Likes0

Creativepool member since 12 March 2025

Work
Articles
Achievements
Activity

Laura's achievements

Site Achievements

Top 25

Judging

Laura Donnelly has sat on the Creativepool Annual jury.

Annual 2025 Judge Small Agency of the Year

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