About me

Eertmoed Studio is the brand design practice of Kyle Eertmoed, a creative director and designer who's been both the agency and the client. Before opening the studio, Kyle co-founded and ran Knoed, a Chicago brand agency, for over a decade. After that, he joined a client as in-house Director of Brand Design, which led to a successful acquisition. That experience on both sides means he can sit on your side of the table and make sure your project lands right the first time.

He works with two kinds of clients: founders who are building something new or transforming something that's stopped working; and design studios with too much on their plate, who need a trusted partner, not a vendor. Either way, every project is led by Kyle directly, start to finish, one at a time.

The work is guided by a single conviction: most brands don't need more. They need less, done with more care. Subtract what doesn't matter to reveal what does. These reductive values inform the studio's point of view. His work has been featured in Communication Arts, Dwell, Graphis, HOW, Print, and others. Kyle's spoken about branding and design at Brand New Conference, Creative Mornings, AIGA, First Round, School of the Art Institute of Chicago, SEEK Design Conference, and at the Apple Store.

Kyle is available for project-based engagements, ongoing retainers, and fractional creative direction. Every project is led by him directly, with specialists brought in when the work calls for it. One project at a time.

Skills

Brand / Logo Design, Brand Stategy, Branding, Graphic Design, Packaging Design, Web Design, Web Development

Sector Experience

Brand Management, Branding, Consulting Services, Design, Technology

Awards

Awwwards, Communication Arts Competition, GD USA People to Watch, graphis, HOW Design Award, STA100