. . .

About me

I'm a senior art director and multidisciplinary designer with 30 years' experience across branding, digital design, print, motion and film.

I help businesses and organisations turn ideas into compelling visual experiences—combining creative direction, design judgement and storytelling with modern generative AI workflows.

My career spans agencies and studios delivering large-scale work for financial institutions, global businesses and public-sector organisations. I understand complex briefs, brand guidelines, stakeholder approvals and the difference between an interesting experiment and dependable, commercially usable work.

At Sting studio, I deliver design-led creative work from initial concept and visual development through production and final delivery. The studio's work covers branding, digital, print, motion, film and generative AI production.

Recent projects include the award-winning music video The Swamp, the supernatural folk-horror short Whispers in the Ring and a growing body of film and motion work.

The tools are new. The judgement isn't.

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