About me

I'm a French designer, based in London for more than one year now. I made all my studies in Paris since a BTS Design to an Industrial Designer Diploma at ENSCI Les Ateliers. After school and for my first job in 2008, I joined a design agency still in Paris.

This studio, R'pure, is specialized in packaging and retail for cosmetic, liquor and Champagne luxury brands. I led various design projects, since the client brief to production. I especially worked on Diptyque brand, for the launch of the skin care range and the creation of the brand new perfume range 34blvd.

After almost three years at R'pure, I decided to broaden my career with an abroad experience. I came to London in spring 2011 and I started working as a freelancer.

I briefly collaborated with the creative studio David James Associates, I worked on some modeling and renders for Prada Men Perfume. But quickly, my main activity was for the Afroditi Krassa Studio. This small company is specialised in interior design for restaurant and retail. I worked on several projects, from the concept and initial drawings until the site supervision, through material and furniture sourcing. I also have a great understanding of zoning and floorplan organisation.

Thanks to my studies and my professional experience, I built up a multidisciplinary profil, I learned to use various media to feed my inspiration. In my work, I try to create a world of references, which can involve music, pictures, rhymes, to create a narrative story. I take pleasure in working by images association to express an idea, for me it is as important to have a good idea, as well communicate this idea.

My recent professional adventure, gave me tools to work in team and understand relationships between creative people, client, and suppliers. I also acquired a great understanding of the universe of brands, how to develop a whole original process, from drawings, to mock-up.

I really enjoyed working for beautiful houses which require accuracy in the processing of their image. I was pleased as well to work with more high street brands, which require to be clever, I learned how to use standard and «off the shelf» products to create unexpected effect.

I'm also really interested in new communication media, like photoblogs or podcasts. It allows me to easily be connected to current trends, that is a complement to my studies in more «classical» history of art.

Skills

Mood boards., Sketches., Technical drawings., 3D renders., FF&E.

Sector Experience

Product design., Packaging design., Retail design., Interior design.

Awards

Industrial Design Diploma ENSCI Paris, BTS Industrial Design ENSAAMA Paris, BAC Applied Arts Rennes